Yesterday HP officially announced their new Amplify Programme to replace the current Partner Programme. For our TLDR on this the new programme looks to reward partners for performance, collaboration and capabilities.

With this change we should see a dynamic shift in how HP partners engage with their vendor, unlike almost every other vendor, HP aren’t simply measuring sales and output in Dollars but a qualitative look at what their partners can deliver as well as specialisations.

We should see smaller partners gaining access, previously only afforded to the older, bigger suppliers and we should all look forwards to some positive disruption within this space.